Key Personnel

Lawrence Samberg - Managing Director of Business Development

Lawrence Samberg is a Managing Director for the Max Spann Real Estate and Auction Company and heads up the company's New York & Florida corporate offices. Mr. Samberg's responsibilities include expanding the company's client database while developing and implementing creative auction marketing strategies on a national basis. 

In his 25 years experience in the real estate auction industry, he has represented national corporations, asset fund managers, developers and financial institutions to portfolio managers, real estate firms, partnerships, major retailers and individual sellers. 

During his career, Mr. Samberg has successfully managed the disposition of residential, industrial, and commercial properties including luxury residences, historic buildings, apartments and office buildings, condominiums, condominium developments, subdivisions, golf courses, bed-and-breakfasts, co-ops, development sites, retail properties, warehouses, restaurants, nightclubs and marinas. 

A recognized expert in analyzing, planning, and implementing auction-marketing strategies, to best maximize net value for sellers. His continued success in the discipline comes from his ability to identify the full potential of every property that is sold via the accelerated marketing method, which implements a spectrum of executive, operational, promotional, and managerial skills. 

Mr. Samberg has authored numerous articles regarding the subject of real estate auctions. He is a recognized authority on the subject, and his frequent lecture "he Benefit and Opportunities Available through Successful Accelerated Marketing" has been presented to a variety of professional organizations. 

Mr. Samberg received his Bachelor's Degree in Business Administration, majoring in Marketing & Psychology, from the University of Cincinnati and holds numerous real estate licenses throughout the United States.

Nally Steeves - Managing Director of Operations

Nally Steeves is the Managing Director of Operations for Max Spann Real Estate & Auction Co. She is involved with auction preparation, including researching property details, designing and assembling Property Information Packages, and placing and managing online advertising. Additional responsibilities include communicating auction information to customers, search engine optimization, social media, public relations, target market ad design, database management, contract signing and management on Auction Day, and aiding customers throughout the closing process.

Ms. Steeves has managed sales of every size and type of Real Estate including four hundred townhomes and lots in Philadelphia to large farms and estates.  Ms. Steeves has experience explaining and describing complex Preservation deeds and easements along with home owner association documentation.

Ms. Steeves has participated in advanced training in Project Management and Marketing and received her bachelor's degree from Ithaca College in Business Administration with a concentration in Management. She is a licensed real estate salesperson in New Jersey.